Branding & Web Design
Creating compelling brand identities, strategic messaging, and beautiful web experiences that help innovative companies connect with their audiences.
Brand Identity
Logo design, color palettes, typography, and visual systems that capture your company's essence and values.
Messaging Strategy
Clear, compelling messaging that resonates with your target audience and differentiates you from competitors.
Web Design
Beautiful, functional websites that convert visitors into customers and reflect your brand identity.
Alleycat Asset Acquisitions
Alleycat is an open source immersive feature that also builds community. This bounty hunter experience was developed for the participants of the yearly LARP called Neotropolis. At its core, it is an immersive icebreaker experience that provides a sandbox for characters to be created, and for strangers to become friends.
Project Overview
This is a project I run with my wife and a bunch of people from an ever growing community. I have been the creative director on this project and have led the accessibility initiatives and game theory/mechanics since its inception in 2022.
Services Provided
Fail Factory
A boutique prototyping and mini manufacturing facility that turns the concept of failure on its head, positioning it as a necessary step toward success. It is a core philosophy of Fail Factory to emphasize resilience, learning, and the courage to take risks.
Project Overview
As this is my wife's main project, I'm always collaborating with Fail Factory. There's been so much happening that the branding has actually taken a backseat for a few years as we slowly developed things in between the big projects. Elli Furedy will be speaking at this year's Hackaday Supercon, so it was time to finally update the site with all her new work.
Services Provided
Hers & Hers
An adult toy company that changes the narrative about pleasure from one that has shame, to one of sensation exploration and curiosity. The designs are all about interesting geometry to create new sensations for our sensory seekers. Pleasure is a birthright and our unique designs aim to spark curiosity in even the newest of explorers.
Project Overview
Elli Furedy is the leader in engineering and design of the products themselves, while I have been the lead on branding, messaging, and marketing. This will be one project that has the most elaborate set of content and social media strategies. Launching fall 2025.
Services Provided
Bloodletter Comics
Brenton Peplinski, the creative force behind the Bloodletter comic series, draws from a diverse background that makes him uniquely skilled to build this immersive and gritty cyberpunk narrative. With a foundation rooted in military experience, Peplinski understands themes of resilience, discipline, and the struggle for survival, which permeate the dystopian world of New Libertalia.
Project Overview
Brenton came to Neotropolis in 2024 and experienced the Alleycat bounty hunter immersive feature. He turned his LARP character into the main character of this comic series. I helped him build out his initial website, create a brand script, write copy, and created marketing materials such as laser cut stamps for him to leave QR code graffiti at the event.
Services Provided
Minimist
MINIMIST creates documentary wedding films and photo journalistic photography that reflects each couple's unique story. With a journalistic approach MINIMIST ensures you can stay present on your wedding day while we preserve every moment for you to revisit for years to come.
Project Overview
This is a company I launched in 2016. I don't take very many clients anymore but have done every single aspect of the marketing, branding, messaging, web design etc. I deleted Instagram and Facebook for this brand last year. It was a way I could protest Zuckerberg as his platforms rolled out the allowance for hate speech against women and trans individuals.
Services Provided
The Heaton Foundation
A philanthropic foundation focused on creating positive social impact. It was started by a family that lost their only son to his battle with addiction. The design conveys trust, professionalism, and the human element of charitable work.
Project Overview
When I first spoke to the Heaton's it was actually only for video content. Over time, it became clear that what they needed was not just the video content, but the website it would land on and the branding that would help convey their message to potential visitors.
Services Provided
Ready to Build Your Brand?
Let's work together to create a brand identity and web presence that truly represents your vision and connects with your audience.